7-Eleven in Japan dials convenience up to… well, eleven.

Barrierefreie Website gestalten
Alex

Japanese entrepreneur Masatoshi Ito died last week at 98. If you’ve ever been to Japan and marveled at its awe-inspiring 7-Elevens, you owe thanks, in part, to Ito.

In the US, 7-Eleven had sprung from the 1927 merger of several Texas icehouses, known as the Southland Ice Company. They ultimately became a chain of convenience stores, open from 7am to 11pm daily.

Masatoshi Ito…

… entered retail as the president of his family’s clothing store. In the ‘60s, he launched Ito-Yokado, a Japanese grocery chain inspired by US supermarkets.

In the 1970s, Ito-Yokado exec Toshifumi Suzuki was attempting to secure a Denny’s license, but was wowed by 7-Eleven. Japan didn’t have anything like it, and he persuaded Ito to also become a 7-Eleven licensee.

Ito-Yokado opened its first 7-Eleven in 1974 in Tokyo…

… leading to a massive boom in 24/7 convenience stores, AKA “konbini.” By the ‘80s, Ito-Yokado’s empire — which included 4k+ 7-Elevens across Japan — was generating $12B in annual sales, per The New York Times.

  • In 1991, Ito-Yokado purchased a 70% stake in the floundering Southland for $430m.
  • In 1992, Ito stepped down amid accusations that the company had paid off Japanese racketeers and was replaced by Suzuki. Ito returned as honorary chairman in the late ‘90s, a position he held until his death.

But why are Japanese 7-Elevens so good?

The konbini has become a place you want to go. They have:

  • Huge selections of delicious and fresh prepared foods, snacks, and beverages
  • Banking, mail, travel, and other handy services
  • Many have communal seating

Today, Ito-Yokado is known as Seven & I Holdings, and operates 80k+ 7-Eleven stores globally, including 21k+ in Japan.

Mit diesem E-Book können Sie herausfinden, ob Ihre Website inklusiv und barrierefrei ist.

KOSTENLOS HERUNTERLADEN

CMS Hub is flexible for marketers, powerful for developers, and gives customers a personalized, secure experience

START FREE OR GET A DEMO