download now: free company culture code template

to explore how you might promote inclusive language at your organization, i spoke with some experts at hubspot who have first-hand knowledge of incorporating inclusive language into their processes, products, and overall team culture.

for instance, hannah fleishman, who led the charge on updating hubspot's careers website to be more inclusive, told me, "language has a big impact on our sense of belonging in the workplace. the challenge is, language is nuanced. the changes we should consider making to how we talk and write are often subtle."

melissa obleada, an associate user experience researcher at hubspot, echoes this thought, mentioning, "many of us don't realize that our language has additional meaning hidden between the lines. certain words can imply a certain age, gender, educational background, social class, and so much more. we see this a lot in the ways many folks write job descriptions."

consider, for instance, the last time you were in a meeting and a leader said, "okay, guys, let's get started" — do you think that automatically made female colleagues feel a little less-welcomed than their male peers? would it have been better if he'd said "ya'll" or "everyone"?

alternatively, imagine you're hiring a new person on your team and your boss tells you, "we're looking for a good culture fit." you know most people on your team are extraverted -- does that make you unfairly biased during interviews as you seek out a "good culture fit" by looking for candidates that mirror your colleagues' personality type?

beth dunn, marketing fellow at hubspot, wrote a medium piece on the topic of instilling a human voice in product content, and said, "try not to present the privileged, tech-savvy, wealthy, able-bodied, white, cisgendered, anglo-centric male experience as 'standard' and everything else as 'other' or 'diverse.' seek ways to place the 'other' in the center of things instead."

additionally, dunn told me, "what's great is that the english language is such a flexible, expressive language, so there are all sorts of ways to say what you need to say without indicating anything that might be exclusive. it just takes a little imagination, empathy, and practice, that's all."

take job descriptions as an example — you might've heard by now that women only apply for jobs when they feel they've met 100% of the requirements, while men will apply when they feel they've met 60% of them.

fleishman suggests, "try to avoid writing job descriptions with unattainable requirements. using more inclusive language can be like building a new muscle; you need to get in the habit of recognizing nuances and asking yourself if what you're saying, or writing, is accessible for everyone."

obleada adds that it's not just job descriptions that you should edit for inclusivity — it's all communication, whether through email, slack, text, facebook, or in-person: "when it comes to implementing inclusive language, it takes practice to shift your typical ways of speaking and writing."

to monitor whether your communication is exclusive to certain groups, you'll want to look at resources and tools online. for instance, textio is an augmented writing tool that identifies whether you're using gendered language in your writing or words with a strong feminine or masculine association. this can be undeniably helpful for both job descriptions and even emails to colleagues.

additionally, you might consider taking a look at the conscious style guide, a resource on conscious language that breaks down exclusive language into categories, including age and disability.

finally, to identify your own implicit biases, try taking a hidden bias test, like this one created by psychologists at harvard, the university of virginia, and the university of washington, to uncover how your biases might be inhibiting you from expressing yourself more inclusively.

if this all sounds like a lot of work to you, it's important to note — this isn't just about creating a more inclusive environment at work. it's also critical for your company's bottom line, particularly if you work for a global company or plan to expand your offerings to other regions in the future.

obleada explains it like this: "for some, writing and speaking inclusively may feel like a restrictive set of rules, hindering instead of helping us. in reality, it's just the opposite."

"inclusive language opens up and amplifies your message to more people, making your blog post, job description, or website copy more accessible than before."

next, let's explore some inclusive language examples in-practice.

1. avoid company or team acronyms.

fleishman told me, "acronyms have become part of most companies' vocabulary, but they can be alienating for new employees, candidates, or global teams."

i personally remember how frustrated i felt when i first joined my team at hubspot and everyone kept saying "tl;dr" in meetings. i was too embarrassed to ask what it meant. i finally googled the term, but in the interim, the acronym made me feel separate from the larger group.

while this is a small and innocent example, there might be bigger acronyms you use every day within your team that continue to alienate new members or employees from other teams. and if your company does choose to use specific acronyms (like, in hubspot's case, h.e.a.r.t.), make sure you explain what it means during the employee onboarding process.

2. use plain language in your writing rather than expressions or jargon.

many of us use colloquial expressions every day. for instance, i often say, "it's just a ballpark figure" or "it should be a piece of cake," without pausing to consider whether the listener knows or has heard the term before.

of course, this can be confusing to other parts of the world that aren’t familiar with such expressions. if your company has global offices or works with customers from across the globe, expressions that are common to you can pose a major deterrent to clear communication. 

for instance, in dunn's medium article, she writes, "we also avoid using metaphors (visual and written) that are specific to just one culture or class. so, for instance, we avoid using phrases like 'knock it out of the park' or 'hit a home run,’ even though these phrases are pretty common in north america as they’re just not going to resonate outside of the u.s. not because people will be offended by a reference to baseball, but because they won’t be as familiar, so the meaning won’t be as clear."

the graphic below displays examples of colloquial words and phrases and plain language alternatives to ensure everyone understands you.

3. refer to a theoretical person as "they" instead of "he" or "she."

as marketers, we're exceptional storytellers. sometimes, however, whether you're talking offhandedly with a colleague or delivering a pitch, you might get caught up in using pronouns that unintentionally support stereotypes.

for instance, let's say you're giving a pitch and you say, "we've found through analysis that our readers are typically in a vp position or higher, which is why we believe we should lean into linkedin as a strategy in 2020. for instance, let's say our reader needs to deliver a presentation. he might turn to our blog ahead of time, but more likely, he'll turn to linkedin first."

your fictitious vp-level reader doesn't need to be "male" or "female" -- why not call them by the non-gendered pronoun "they,” "them,” or "their"? you can still make your point, and you won't alienate people on your team who feel hurt that you've assumed that leaders are likely male.

this also relates to gendered terms that add nouns to the end of them, like salesman. opting for a more inclusive term could be saying salesperson or sales rep. the image below shows additional examples of gendered terms and alternative phrases to use. 

4. ensure your company's designs or images reflect a diverse group of people.

when potential customers take a look at your website, you want them to see people (or figures) that look like them. simultaneously, you want potential new hires to see themselves reflected.

otherwise, you're likely missing out on both potential customers, and future employees for your company.

image source

in her medium post, dunn writes, "our product illustrators try to ensure that the people we represent in illustrations are diverse in appearance, and that these different types of people are represented doing many different things (for instance, a person of color doing the talking while others listen, a woman in a wheelchair at an executive desk, etc.)."

as you scale as a company, you want to ensure your marketing materials reflect as many groups of people as possible. otherwise, you're unintentionally sending messages to people who don't see themselves in your content that your brand "isn't quite right for them."

5. be mindful of terms related to race, ethnicity, nationality, and culture. 

many terms used daily have roots in racism and discrimination, so using them can make people feel unsafe, whether in your marketing materials or day-to-day correspondence with team members. 

some regularly used terms have roots in racism and discrimination or are taken from celebrations and sacred practices of marginalized communities. using them in your marketing materials or day-to-day correspondence with team members can make people feel unsafe and unwelcome. 

for example, pow wow is often used informally to describe a meeting or get-together. using it in such a way disregards pow wows as indigenous cultures’ sacred rituals and social gatherings — ceremonial events that have nothing to do with work. a simple alternative is saying stand-up, meeting, or hang-out. 

the image below displays other examples of words commonly used that are related to ethnicity, race, nationality, and culture that you can easily swap out for more inclusive terms. 

6. when speaking to colleagues about family, use gender-neutral labels for family members.

obleada told me, "inclusive language has a real impact on how 'themselves' folks feel they can be in a given space. as a queer woman, it makes me cringe when folks ask me about a boyfriend. intentionally using gender neutral titles — parent, spouse, partner, child, etc. — when speaking about your or others' families can make a big difference in how comfortable someone may feel."

rather than making assumptions, approach conversations with colleagues using gender neutral titles. for instance, it's better to use "parent" or "guardian" when making conversation with a colleague since "mom" or "dad" excludes family structures such as grandparents as caregivers, same-sex parents, etc.

7. be mindful of medical conditions and ability terms. 

common phrases like “turning a blind eye” are ableist and insensitive to people whose lives are impacted by medical conditions.

while likely used innocently, someone who hears such a phrase in the workplace or sees it in your marketing materials may feel unsafe and like you don’t represent them or what they care about. 

it’s best practice not to use such terms unless they’re relevant to your topic of conversation. the image below displays commonly used phrases that can be harmful that you might not have realized before and alternatives to implement.

8. when in doubt, ask individuals which pronouns they prefer (but make it clear they can choose not to identify, as well).

it's critical to note — there's no one-size-fits-all "right" and "wrong" when it comes to language. many people have personal preferences, especially when it comes to identity.

for instance, person-first language (i.e., "people with autism") was introduced because many feel it's dehumanizing to put the disability or gender orientation first, as it seems to define the individual.

however, some prefer identity-first language (i.e., "autistic people") since they accept autism as an inherent part of their identity — identity-first language can even help evoke a sense of pride among individuals.

(for more information on person-first or identity-first, take a look at this article by the autistic self advocacy network.)

over to you

it's critical you avoid applying hard-and-fast rules to all individuals, since these preferences are incredibly personal. you might consider asking them what they prefer, or offering up your own preferred pronouns to create a safe space for them to do the same — but only if they feel comfortable doing so. (to learn more about etiquette when it comes to asking pronoun preference, take a look at gender neutral pronouns: what they are & how to use them.)

ultimately, it's important to remember none of us will get it "perfect" 100% of the time, but admitting when you've made mistakes and consistently working to communicate more inclusively are two major steps towards creating a more unified workforce, and creating deeper connections with your customers.

remember — inclusive language is about widening your message and allowing it to resonate with as many people as possible, so it's critical for your business's bottom-line that you do everything you can to communicate more inclusively every day.

 

originally published jun 21, 2022 7:00:00 am, updated june 21 2022

download now: 2021 state of revops [free report]

your cake is an utter failure and you end up swinging by a bakery on your way to the party.

perhaps you’ve never had to bake a cake, but no doubt, you’ve been given assignments at work that leave you wishing you could rely on a bakery.

the only information provided to you is an end goal and you struggle to meet your boss’s expectations because you have no idea how to complete the task they’ve given you.

it happens more than you think, and if you’re a manager, you may even be guilty of doing this to your employees.

when this happens, projects don’t get done on time or don’t get done properly, employees are frustrated and employee satisfaction tanks, and with missed deadlines or no finished product at all, customers will go elsewhere to have their needs met.

if only there were a way to avoid this type of problem.

you probably guessed that there is. it’s called business process mapping, and you’re going to learn how this could help save your business.

business process mapping

what is process mapping?

creating a process is when you break down a project into a series of tasks and activities that will eventually create your desired end result. process mapping is a strategy whereby you create a visual representation of this process which is easy-to-follow and can be communicated to everyone involved in the project.

going back to our cake example, a process is the steps that take you from gathering and measuring your ingredients, all the way to leaving the cake in the oven for a prescribed amount of time, and everything in between. you are transforming inputs (ingredients and steps) into outputs (delicious cake).

when you get the process down on paper or on a computer, you’re able to see inefficiencies, bottlenecks, and the challenges that your team or your customers may be facing. armed with this information, you can tweak your process to correct these problems and create a well-oiled machine.

the benefits of process mapping

no matter what industry you represent, product or service you offer, or department you work in, process mapping can help you improve efficiency, employee and customer satisfaction, and your bottom line. here are just a few of the benefits of incorporating process mapping into your organization:

1. identify redundancies.

if you make a product, materials may be wasted if employees have to repeat activities before they get them right. whether you offer a product or a service, your employees’ time is valuable and care should be taken not to waste that either. to that end…

2. improve employee efficiency.

it’s been stated that between 15% and 20% of employee time is wasted due to overlap in jobs and not understanding roles and responsibilities, redoing tasks that have been done wrong, and not having a full set of instructions before they begin their activity.

when you clearly state every step involved in creating an outcome, and who will complete that step, employee efficiency will improve as will your company culture.

3. increase employee satisfaction.

most people don’t enjoy being confused. employees want to know exactly what they are responsible for and how to complete those tasks. with this information, employees are happier, less likely to look for a new job, and more likely to treat each other, and your customers, nicely.

4. foster happier customers.

when customers receive their product or service in a timely fashion, delivered by employees who are pleased with their work and excited to help them, customers are happier. they then return as customers and tell their friends to do business with you as well.

why should i use process mapping as a marketer?

as a marketer, you may be wondering how to do process mapping for your projects and responsibilities.

just like producing a product, you have certain steps that you must follow in order to reach your end goal: attracting leads and converting them into customers. you might not even realize that you’ve been doing it all along.

for example, do you create random content and visuals before you know who will be seeing them? hopefully not. do you close your eyes and point to a marketing route without researching where your ideal customer spends time? if you do, you’re probably not seeing a lot of roi.

no, you have a series of steps you take to identify the right opportunities to reach potential customers and then speak to them. now, we’re going to get that process down so it can be improved, tested, communicated, and replicated.

how do i use process mapping as a marketer?

the first step to process mapping is to determine your desired outcome. your process may look slightly different depending on your goals and your company’s specifics, but here are seven steps you can use to guide yourself and your team through a marketing process map:

source

1. do your research.

research who you want to market to, where you will find them, and when they will be there.

2. segment your audience.

allocate your audience into groups of customers or potential customers with similar attributes. this will help you perfect your specific messaging.

3. target the best fit segment.

identify who needs what you want and has the ability to buy it.

4. position yourself apart from the competition.

what makes you different? this is called a unique selling proposition and will help you craft your marketing message.

5. determine what you will offer.

then strategize around how much it will cost, where it will be distributed, and how you will promote it to your audience.

6. implement your process.

this is where you put your strategies into action. this may include marketing automation.

7. measure your success.

use the goals you’ve set to measure how you’re doing. these may include reach like web traffic and conversions, or revenue-based goals like profit.

don’t try to change your process until you’ve mapped out exactly what it is you do now. once every activity is listed, you can begin looking for ways to improve. if you have a team assigned to process creation, you can assign roles and responsibilities to each member.

process mapping tools

when you’re ready to begin process mapping with your team, there are a variety of tools that you can use to get the job done. some of these can be used for free while others have a paid version that’s helpful or necessary to create your process map.

we’ll take a look at a few of these options here.

1. lucidchart

lucidchart is a professional diagramming software that can be used on any browser or device.

source

it can be integrated with productivity apps such as google suite and microsoft office and allows users to chat and comment in real-time.

2. google drawings

google drawings is a free mapping software that allows you to create various diagrams and charts with basic shapes.

source

google drawings is browser-based and completely online. it includes free storage without expiration.

3. edraw

edraw is process mapping software that looks similar to the microsoft office interface. if you’re familiar with that environment, this tool will be easy for you to navigate.

source

edraw includes an automatic layout for mind maps and allows you to customize everything simply.

4. gliffy

gliffy is great for those of us who are not particularly artistic. with a variety of templates and themes available, users can create professional looking process maps without a lot of headache.

source

with gliffy, you can easily revert back to a previously saved version of your work. this is a helpful feature if you missed something or encountered an error while you were working.

5. cacoo

cacoo is the perfect process mapping tool that can be integrated with a number of apps.

source

cacoo is extremely collaborative and allows multiple users to work on a project, tracking changes, reviewing the status, and working together to reach the goal.

depending on your needs and your budget, there are a number of tools that can assist you along your process mapping journey.

process mapping examples

remember that your process may look different than the next marketer’s. because of this, the visual representation you use will differ as well. you can find a number of process mapping examples. use the tool and the setup that works best for your business’ needs.

source

source

when you create your process maps, remember that “good” is sometimes good enough. this doesn’t need to be a museum-worthy work of art. it just has to be a functional, easy-to-follow plan that everyone can understand. keep it simple. ultimately, this needs to work for you and your situation.

marketing is inherently risky. you never know if the money and effort you put into a campaign or ad will produce results. to mitigate the risk, spend more time on the planning phase before you move on to execution.

once you know who your audience is and how you will reach them, you can focus on the messaging and the specific strategies that you’ll use to attract new leads and convert them. without this step, you’re basically crossing your fingers and hoping for the best. luckily, when you use process mapping to map out your project’s plan, you’ll have a better chance of seeing the return on investment you were hoping for.

 

originally published nov 18, 2021 7:00:00 am, updated november 18 2021

everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.

channels like facebook, instagram, pinterest, twitter, and whatsapp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms.

while social commerce is relatively new, it falls under the larger umbrella of ecommerce sales, which are expected to reach $4.2 trillion this year. as a result, the revenue potential is high, and it's attracting the attention of marketers across a variety of industries.

whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business.

download now: social media trends in 2022 [free report]

social commerce stats for 2022

• general social commerce stats
• social commerce stats by demographic
• social commerce purchasing stats
• social commerce stats by platform
• social commerce stats for business

general social commerce stats

1. 35.9% of internet users in the us will make at least one social commerce purchase in 2021. (insider intelligence, 2021)
2. us social commerce sales will surpass $36 billion in 2021, with more than 35% growth. (insider intelligence, 2021)
3. chinese retail social commerce sales will reach $351.65 billion in 2021. (insider intelligence, 2021)
4. in 2021, us social commerce sales will increase from 35.8% to $36.62 billion. (insider intelligence, 2021)
5. in china, more than 424 million people ages 14 years and up will make at least one social commerce purchase in 2021. (insider intelligence, 2021)
6. there were almost 80 million social buyers in the us in 2020, a 30% increase from 2019. (statista, 2021)
7. social commerce attracted investment from us companies at the start of the pandemic, in addition to online and mobile commerce. (statista, 2021)
8. 8 in 10 ten us businesses anticipate selling on social media within the next three years. (statista, 2021)
9. the number of us social commerce buyers grew to 80.1 million in 2020 and is anticipated to increase to 96.1 million in 2022. (emarketer, 2021)
10. 30% of ecommerce companies are already selling on social media, and 12% plan on selling through social media platforms in 2021. (statista, 2021)

image source

social commerce stats by demographic

1. in the us, nearly 36% of internet users are social buyers, which is approximately 90.2 million people. (insider intelligence, 2021)
2. in a june 2021 survey, 35% of people said social media ads influenced their purchasing decisions. the number jumped to 75% for gen z respondents. (statista, 2021)
3. 70% of internet users in the us who regularly watched live streams led by influencers said they were likely to buy products recommended by the influencers. (insider intelligence, 2021)
4. over 55% of social media users in the us aged 18 to 24 made at least one purchase through social channels, followed by users aged 25-34 years old. (statista, 2021)
5. 54% of gen z shoppers and 58% of millennials agree that social platforms are better than online searches for finding out about new products. (statista, 2021)
6. the us had about 79 million social buyers in 2020, and this number is estimated to grow to 108 million by 2025. (statista, 2021)
7. $81.05 was the average value of online orders referred through social media during q2 of 2021. (statista, 2021)
8. apparel and accessories are the largest categories for social commerce. (insider intelligence, 2021)
9. 11% of social media users immediately make an online purchase after discovering a product, while 44% make a purchase later on. (statista, 2021)
10. most social media platform purchases in 2020 were in the video game and accessories category, followed by toys and hobbies and jewelry and watches. (coupon follow, 2021)
11. people that use social media to access educational and inspirational content, like livestreams and stories, are eager to buy on social platforms. (gwi, 2020)
12. 27% of global internet users rely on social media to find products to purchase. (gwi, 2020)
13. 13% of social networkers say a "buy" button is one of the top purchase drivers. (gwi, 2020)
14. over 22% of internet users in the us were expected to make at least one purchase through facebook in 2021. nearly 13% were expected to shop on instagram and over 5% were estimated to shop on pinterest. (statista, 2021)
15. by q1 of 2021, there were one million active facebook shops with over 250 million active participants every month. (adweek, 2021)
16. with 56.1 million buyers, facebook ranks as the top social commerce platform in the us. (insider intelligence, 2021)
17. people who use pinterest on a weekly basis are 7x more likely to say it’s the most influential platform in their purchase journey when compared to other social media platforms. (pinterest, 2021)
18. 85% of pinterest shoppers have more in their basket than shoppers on other platforms. they also spend twice as much per month. (pinterest, 2021)
19. around 40% of pinterest users log onto the site to research brands and products. (gwi, 2020)
20. in q3 of 2021, youtube made its ads more shoppable by allowing video action campaigns on connected tvs. (google, 2021)
21. 51% of consumers in the us and uk use youtube to research or find products to buy. (gwi, 2020)
22. nearly 21% of tablet visits to ecommerce websites resulted from social media platform referrals in q2 of 2020. (statista, 2021)
23. facebook and instagram are most used to learn about, discover, and buy fashion apparel products in the us. over half of users said the content they see in their feeds results in a purchase. (retail dive, 2021)
24. over 36% of b2b decision-makers use instagram to find out information on new products or services. (hootsuite, 2020)
25. 70% of shopping enthusiasts look to instagram to discover new products. (facebook, 2019)
26. every month, over 130 million users engage with instagram shopping posts. (instagram, 2019)
27. one retail brand using instagram shopping, jane, reported 80% of total social sales came from the platform between july 2020 and february 2021. (instagram, 2021)
28. 78% of us social network users discover new products through facebook. instagram and pinterest come in second, both at 59%. (net solutions, 2021)
29. social commerce sales are predicted to value $605 billion by 2027. (statista, 2021)
30. social commerce revenues are estimated to exceed $3.4 billion in 2028. (statista, 2021)
31. in the us, over 5% of total ecommerce retail sales will be from social commerce by 2025. (statista, 2021)
32. in a 2021 survey, 86% of marketers and agency professionals in the us reported they were enabling shopping functions in their influencer marketing campaigns. the most common function is linking to the brand's own website. (statista, 2021)
33. advertisers anticipate spending $56 billion to promote their products on social networks in 2022. (statista, 2021)
34. 93% of us executives said their businesses are moving ecommerce efforts to social media. (statista, 2021)
35. by 2023, 71% of small businesses plan to sell on social media platforms. (statista, 2021)

social commerce purchasing stats

1. $81.05 was the average value of online orders referred through social media during q2 of 2021. (statista, 2021)
2. apparel and accessories are the largest categories for social commerce. (insider intelligence, 2021)
3. 11% of social media users immediately make an online purchase after discovering a product, while 44% make a purchase later on. (statista, 2021)
4. most social media platform purchases in 2020 were in the video game and accessories category, followed by toys and hobbies and jewelry and watches. (coupon follow, 2021)
   
   image source
5. people that use social media to access educational and inspirational content, like livestreams and stories, are eager to buy on social platforms. (gwi, 2020)
6. 27% of global internet users rely on social media to find products to purchase. (gwi, 2020)
7. 13% of social networkers say a "buy" button is one of the top purchase drivers. (gwi, 2020)

image source

social commerce stats by platform

1. over 22% of internet users in the us were expected to make at least one purchase through facebook in 2021. nearly 13% were expected to shop on instagram and over 5% were estimated to shop on pinterest. (statista, 2021)
2. by q1 of 2021, there were one million active facebook shops with over 250 million active participants every month. (adweek, 2021)
3. with 56.1 million buyers, facebook ranks as the top social commerce platform in the us. (insider intelligence, 2021)
4. people who use pinterest on a weekly basis are 7x more likely to say it’s the most influential platform in their purchase journey when compared to other social media platforms. (pinterest, 2021)
5. 85% of pinterest shoppers have more in their basket than shoppers on other platforms. they also spend twice as much per month. (pinterest, 2021)
6. around 40% of pinterest users log onto the site to research brands and products. (gwi, 2020)
7. in q3 of 2021, youtube made its ads more shoppable by allowing video action campaigns on connected tvs. (google, 2021)
8. 51% of consumers in the us and uk use youtube to research or find products to buy. (gwi, 2020)
9. nearly 21% of tablet visits to ecommerce websites resulted from social media platform referrals in q2 of 2020. (statista, 2021)
10. facebook and instagram are most used to learn about, discover, and buy fashion apparel products in the us. over half of users said the content they see in their feeds results in a purchase. (retail dive, 2021)
11. over 36% of b2b decision-makers use instagram to find out information on new products or services. (hootsuite, 2020)
12. 70% of shopping enthusiasts look to instagram to discover new products. (facebook, 2019)
13. every month, over 130 million users engage with instagram shopping posts. (instagram, 2019)
14. one retail brand using instagram shopping, jane, reported 80% of total social sales came from the platform between july 2020 and february 2021. (instagram, 2021)
15. 78% of us social network users discover new products through facebook. instagram and pinterest come in second, both at 59%. (net solutions, 2021)
    

image source

social commerce stats for business

1. social commerce sales are predicted to value $605 billion by 2027. (statista, 2021)
2. social commerce revenues are estimated to exceed $3.4 billion in 2028. (statista, 2021)
3. in the us, over 5% of total ecommerce retail sales will be from social commerce by 2025. (statista, 2021)
4. in a 2021 survey, 86% of marketers and agency professionals in the us reported they were enabling shopping functions in their influencer marketing campaigns. the most common function is linking to the brand's own website. (statista, 2021)
5. advertisers anticipate spending $56 billion to promote their products on social networks in 2022. (statista, 2021)
6. 93% of us executives said their businesses are moving ecommerce efforts to social media. (statista, 2021)
7. by 2023, 71% of small businesses plan to sell on social media platforms. (statista, 2021)

 

originally published nov 15, 2021 7:00:00 am, updated december 14 2021